WATCH: Lil Nas X sets pulses racing in steamy new music video for Industry Baby
We hope you’re sitting down or else you might swoon as Lil Nas X has dropped his sauciest video since errr, the last one.
Featuring a full on naked dance routine (with the dangly bits blurred out for modesty) in a communal shower, twerking inmates in pink outfits and a prison breakout, the themes is due to the artist partnering with The Bail Project which aims to eliminate cash bail in the US legal system.
Lil Nas X says of the collab: “This isn’t just theoretical for me. It’s personal. I know the pain that incarceration brings to a family. And I know the disproportionate impact that cash bail has on Black Americans.”
In a statement released in conjunction with the music video, he says to his 20 years old self: “I know sometimes you feel like it’s all downhill from here. I know your sexuality has made you feel like it’s all downhill from here. I know your sexuality has made you feel like an outcast amongst your peers.
“I know going from having the biggest song in the world to being trapped in your apartment is weighing heavy on you. And I know if you hear the phrase ‘one hit wonder’ one more time you might combust. But I need you to keep going.
“I need you to realise that you have the opportunity to be the person that you needed growing up. I need you to stop feeling sorry for yourself.
“And I need you to remember that the only person who has to believe in YOU is YOU.”