BRIT Awards scrap gender categories to award artists ‘solely for their music’

BRIT Awards scrap gender categories to award artists ‘solely for their music’
virgin radio pride

The BRIT Awards, the UK’s answer to the Grammys, is to combine the Best Female and Best Male categories and simply have the Best British Artist in a move celebrated by many but not all (quelle surprise).


Tom March, the Co-president of Polydor Records and general BRITs king pin said: “It feels completely the right time to celebrate the achievements of artists for the music that they create, and the work that they do, irrespective of gender.”


This has all happened in part to comments made by Will Young in the past and Sam Smith last year who said in a now-deleted tweet: “Music for me has always been about unification not division. I look forward to a time where awards shows can be reflective of the society we live in. Let’s celebrate everybody, regardless of gender, race, age, ability, sexuality and class.”


The BRITS have also ADDED genre based awards covering pop, rock, dance and rap, the awards will be voted for by fans – a departure for The Brits, which typically distributes prizes based on votes from music industry insiders.


Of course some factions have been bleating that it’s ‘woke nonsense’ but it really it more reflects how we listen to music. We don’t say ‘ooh I fancy listening to a woman today’ or vice versa.  It also should be mentioned that the Grammys merged the best male and female vocal categories back in 2012 and the MTV Video Music Awards did so back in 2017. 


virgin radio pride uk